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12/08/2005

The Baby Mozart effect

You know, an awful lot of people are crazy about Baby Einstein videos. We were given one — Baby Mozart Music Festival — as a gift when Charlie was born, but as I was, I thought, implacably opposed to exposing him to television of any sort at this age, I hadn't even taken it out of its wrapper.

Then one evening Charlie started albuterol. A single hit turned him into a whirling dervish — well, a crawling dervish — of a shrieking baby banshee. Documented side effects include aggression, agitation, dizziness, excitement, increased heart rate, irritability, and overactivity.

Irritability and overactivity. If we'd had a chandelier, he'd have been swinging from it. If we'd had a radiator, I would have chained him to it. If we'd had a blowgun and some rhino tranqs, I would have — wait, even I have standards. Instead, as hour two of the post-albuterol rampage began, I did what the friend who'd sent the video suggested: I Einsteined him.

Einsteining, says our friend, is what he does to his son when he needs him to sit very, very still and very, very quietly. From Charlie's behavior I extrapolated that Einsteining is also the thing to do if you need to sedate your child enough to perform the most delicate of neurosurgery without the modern blessing of chemical anaesthesia.

Just don't get between your baby and the screen, because he won't hesitate to seize your trephine drill and turn it on you.

As soon as Charlie noticed that the screen of the television, which we do not turn on while he's awake, had changed from a flat gray expanse to a gay panorama of dancing light and color, he grabbed the nearest toy, crawled as close to the TV cabinet as he could get, and settled comfortably onto his haunches. For the next 20 minutes, he chewed, drooled, and stared, neck canted back at an impossible angle, utterly immobile in his mesmeric ecstasy.

That's some disturbing shit right there, my friend.

Now you may have heard of the so-called Mozart effect. In the early '90s, two researchers found a temporary increase in certain test scores after subjects listened to a Mozart piano sonata. As word of this study spread, the researchers' findings, which were limited and quite specific in scope, were misconstrued, misrepresented, co-opted, and reduced to a laughable simplicity: Listening to classical music makes babies smarter.

The researchers, of course, disavow any such conclusion, and so do I. In my capacity as a noted behavioral researcher (A Little Pregnant, J. Do babies respond favorably when you cut up apple into the same size matchsticks as cheese, their favorite food, and treacherously attempt to bamboozle them into eating it? J Am Acad Child Adolesc Psychiatry. 2005 Dec; 44[12]:1241-8.), I watched the video, and I watched Charlie. And based on an admittedly small sample (n=1), I have concluded instead that watching DVDs of cheap plastic toys makes babies dumber. Or at least demonstrably more slack-jawed, unresponsive, and stuporous.

In case you haven't seen a Baby Einstein video, I will describe the premise. Classical music plays in the background, occasionally interleaved with animal sounds or instrumental versions of childhood classics, such as "Old MacDonald." Onscreen, you see mechanized plastic toys doing their battery-operated thing; executive desk toys swooping hypnotically; unappealing puppets wandering aimlessly by; still photos of animals; and a metronome clacking back...and forth...and back...and forth, with a paper cutout of, I don't know, a giant squid glued to its shaft.

Charlie. Was. Transfixed.

I, on the other hand, was more than a little disturbed. I hated seeing what just a few minutes of television — even without Elmo, violence, or those nauseating commercials for Lamisil — did to my active, curious boy. I know this particular response, the Baby Mozart effect, is what enables many parents to get a shower, to dash off an overdue check to the electric company, to sneak into the broom closet for a few minutes alone with the Jaegermeister, and, believe me, I respect that need. I know I'll feel it again myself, and I can't absolutely swear I won't eventually turn to videos for the sake of convenience.

But I can swear that Baby Mozart will never make its way into my DVD player again. I hate that goddamn thing. I hate it so much I made a substitute. If you're a parent who occasionally requires video diversion for your children, please consider my version (QuickTime, 5692K, ~5:30) instead. Disney makes no money off it, no penguins are forced to climb a hellish, unending stairway to nowhere, and all participating puppets were paid union scale.

And I solemnly promise you this: it will not make your child one iota smarter.

Posted by Julie at 10:13 AM in I am full of good ideas | Permalink

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Recently I was reading a blog called 'A little pregnant' It's all about the woman, her child, Charlie, and her current struggle with infertility. She definitely has a gift with words and I enjoy reading her blog. As I scrolled [Read More]

Tracked on Jan 14, 2006 2:32:11 PM

Comments (187)

as a 25 yr old with a healthily bitter sense of humor, i think i will be playing this at my next party.

Posted by: katie e. at Dec 8, 2005 11:38:59 AM

My baby, who crawls away from Baby E, gazed transfixed at your creation. You're amazing, as always.

Posted by: Teri at Dec 8, 2005 11:39:14 AM

I don't know what was funnier, the tampon or the vodka.

And, if you think the Baby Einstein videos are bad, just wait until your four-year-old is pleading to be allowed to watch Power Rangers just like all the other kids in his preschool. Ugh.

Posted by: Amy at Dec 8, 2005 11:46:21 AM

Geez, Julie, you make me feel like such a sh*tty mother for allowing my two children (3 and 6 months) to be occasionally Einsteined! Let me tell you, I think sometimes I'd let them watch the most explicit porn just to steal a moment to myself. Okay, maybe I would never do that, but still . . . whatever works sometimes, you know?

Posted by: Stacey at Dec 8, 2005 11:52:53 AM

My kiddo has no, repeat, no interest in TV of any kind. Oh, she'll stop and watch a minute or two now and again, but the one BE video I've tried to entice her to watch got zippo response. While I understand your aversion to the boob tube, Julie, I wish I could get twenty minutes to myself every now and again!

Posted by: Caroline at Dec 8, 2005 11:55:29 AM

Oh. My. G_d. The whole thing was effing hysterical but when the O.B. tampon started flying through the air, I lost it. I absolutely lost it.

You are too much. :)

Posted by: Dani at Dec 8, 2005 11:58:15 AM

Ah, c'mon, Stacey, I do know! Like I said, I can't swear I won't resort to TV again — just that if I do, it won't be that godforsaken Baby Mozart. Explicit porn, perhaps.

Posted by: Julie at Dec 8, 2005 12:05:09 PM

OMG, de-lurking to say i'm laughing my ass off over here on the west coast. seriously. my ass has actually (finally) fallen off from the violent shaking of my laughter.

i loathe those videos too. you, however, i love.

ruth in LA.

Posted by: rb at Dec 8, 2005 12:08:06 PM

Oh my fuck. I just spit out the giant handful of m&ms my breastfeeding ass was having for breakfast. I don't know you, but I love you. I LOVE you. And should my baby girl ever need albuterol, I will show her your video. So far though, the bouncy seat suffices.

Posted by: sweet coalminer at Dec 8, 2005 12:14:32 PM

exactly the same response from my little guy - its so bizzare to watch him just SIT and stare. I do use it for the occasional shower - I think of it like a drug...every now and again I guess I need a dose...

my son does not watch seasme street etc - do those shows have the same effect?? curious

Posted by: jb at Dec 8, 2005 12:14:37 PM

Julie, that's hilarious. I have no idea why babies are so transfixed by moving images but it's darn useful when trying to investigate their developmental processes...

Posted by: katie at Dec 8, 2005 12:20:09 PM

We refer to the BabyE DVD's in our house as Baby Crack.

Posted by: ballerinamommy at Dec 8, 2005 12:20:43 PM

Julie, you kill me. I'm laughing my ass off, waking up the household, at 9:24am.

I'm nominating you for an Academy Award (tm).

Posted by: heather at Dec 8, 2005 12:21:23 PM

OMG, that was hilarious.

At least we know your toilets are clean!

Posted by: Lisa at Dec 8, 2005 12:25:15 PM

I've read your blog since pre-charlie, when I was pregnant too, this is my first comment! I couldn't not applaud your video.

When I saw that tampon I almost died. Too funny.

Posted by: Angela at Dec 8, 2005 12:25:19 PM

My babies love Baby Einstein, therefore, I love it too. It makes them happy. They smile, laugh, and squeal at their favorite parts. Makes me happy too. They spend most of the day actually playing with their own toys, puzzles, and books. But when it's time to wind down and have an albuterol treatment, I'm diggin the BE. I think it is better than TV because there are no commercials and it's much calmer, slower paced. I totally get what you are saying, but I gotta say I still love it:)

Posted by: Billie at Dec 8, 2005 12:29:16 PM

I had to stop watching at the tampon, I was in too much danger of collapsing in giggles at work.

You are a genius Julie.

Did it remind anyone else of the video in "The Ring"? All the random shots of stuff with music and random sound effects in the background? I'm now going to think of Baby Einstein as the deadly ring video for tots.

Posted by: Rosemary Grace at Dec 8, 2005 12:36:26 PM

Okay, here is the sad thing. My ten-month-old daughter was sitting on my lap when I watched this, and was zombified by it. Especially the tampon part.

I, too, was opposed to subjecting Anna to T.V. before she was born. But Mommy needs thirty more minutes of sleep in the morning, so thank you Baby Neptune.

Very funny. Brought tears to my eyes.

Posted by: Ellen at Dec 8, 2005 12:49:20 PM

Oh. My. God. I needed that laugh. And then it just kept going. I can see why babies dig that sort of thing, though - I was absolutely transfixed. Then again, I was just waiting to see what came after the tampon.

Posted by: cass at Dec 8, 2005 1:07:43 PM

I haven't laughed that hard in ages. Well done.

Posted by: Laura at Dec 8, 2005 1:11:09 PM

Note to self: Never, EVER, drink anything while reading or watching anything of Julie's.

We managed to avoid BE until a couple of months ago when the husband let our girls watch a preview on another video. Even the preschooler was hooked and begged to see it again and again. *shudder*

Posted by: Jensgalore at Dec 8, 2005 1:20:32 PM

Dude, your video sucked. It looked like something from The Ring. I stopped it at the angry tampon. Not cool at all. I wasn;t even laughing

There's nothing wrong at all with the Baby Einstein and hooray if you think you're cool because Charlie doesn't get to watch it, but why make me feel like a dumb-ass if my kid does?

Hmph. I'm in a pissy mood now.

Posted by: The Aitch at Dec 8, 2005 1:29:10 PM

funniest. damn. thing. I. have. ever. seen.

I was wondering if you'd have to put down the camera to get the cap off the vodka.

Posted by: KathyH at Dec 8, 2005 1:37:59 PM

That was one of the funniest things I have ever seen! Bravo!

I actually don't mind the Baby Einstein videos - my son doesn't really get so transfixed by them but when my husband and I have run out of patience or are too tired, we plop our son on our lap and turn one on and at least there is a diversion for maybe 15 minutes.

Posted by: Meredith at Dec 8, 2005 1:39:58 PM

I too, have turned to Baby E. out of desperation -- a couple of times when I was watching Nutmeg and her friend E. together and their combined age was below 24 months. When two babies both need to be held, one needs to nurse, and you need to close your eyes and scream, it seems like a good idea.

But I do know that television's very appeal to parents -- its ability to get children to sit still and stop bothering you -- is precisely what is so dangerous about it. "The Plug-in Drug" explains it all. If I were to turn on "Sesame Street" (which I love) every time I needed to cook a meal or send an email, Nutmeg would never learn to occupy herself. I would never learn how capable she is, even at 19 months, of coming up with her own play ideas and of helping me.

Posted by: tessence at Dec 8, 2005 1:43:16 PM

I can't tell you how glad I am that my youngest is too old for us to be a part of this Baby Einstein/Mozart/Whatever stuff!

I've seen it at a friend's house and I just looked at it with horror. Not because I have an issue with TV; I don't. I just really, really didn't like it.

Posted by: suburban misfit at Dec 8, 2005 2:01:38 PM

I almost died laughing with that video - am playing it for Polly the second I get home.

And about TV, etc. Eh. She loooooooves the Teletubbies, and gets to watch 30 mins a day. Utterly transfixed. Talkes back to them. Laughs like a screaming hyena when I say "eh-oh!" to her.

Can't wait to see what she'll say about your movie.

Posted by: Menita at Dec 8, 2005 2:03:36 PM

loved it, esp. satanic duck.

Posted by: Kathy W. at Dec 8, 2005 2:10:04 PM

You are one sick chica. I mean that in the best way possible!

Thanks for the laugh & the reminder of why I need to support my partner in her anti-TV stance. (The adults in our house don't watch TV other than the occasional DVD but I have been known to take advantage of the electronic babysitter from time to time.)

Posted by: Jen (yup, another one) at Dec 8, 2005 2:11:12 PM

delurking to say that BE is indeed godawful... i have not experienced the videos, but if they are anything like the tripe on the cds, i will boycott them too. i got 3 of the cds and before i could stop myself i opened all of them while the 1st was playing, so no return on the other 2. close perusal of liner notes shows that not just disney is to blame: one man mr bill weisbach is the ringleader for the 3 i have. he needs to JUST STOP. (i do admit to being WWM for allowing my 2 month old baby to watch tv all the time, incl violent movies like mr & mrs smith) i really can't believe they dumb down music for kids if it's so allegedly brain-enhancing. the music makes me think of those lounge singers in great trashy bars on tuesday nights with their casios and glittery eyeshadow singing the girl from ipanema. except no booze in sight to make it in the least to make it tolerable. at. all.

Posted by: Calamity at Dec 8, 2005 2:15:36 PM

AAAHHHH! I thought that Boo-Bah was frightening. Honestly, I think most babies would get as much out of twenty minutes of watching the ceiling fan as they would out of one of the BE videos.

But bless whoever invented legal baby smack; mommy needs some me-time...

Posted by: BeckaJo at Dec 8, 2005 2:16:46 PM

Aitch. Dude. Feeling cool has nothing to do with it. More like feeling freaked out because on Charlie, television works all too well, as tessence describes above.

All I can tell you is what works and doesn't work for us, three people who are simultaneously every bit as cool and as dumbassed as any other new family trying to figure this shit out. What you take from that is ultimately up to you.

Posted by: Julie at Dec 8, 2005 2:18:20 PM

Damn my slow dial-up...I now have 18% of the "video" but I'm sure it will be worth the wait :-)

Posted by: MFA Mama at Dec 8, 2005 2:29:12 PM

I see you used 2 different toliets. Were you afraid that the duck would actually get sucked down the first one?

before our child was born, we (mostly my husband) were horribly against the idea. I don't think children watching TV a great idea, but am not willing to give it up myself, therefore, the kid gets to watch occasionally. I saw a Baby Einstein video at a friends house, and swore not to have them at my house. Elmo, Pooh, Dora ... they were welcome if she decided to be interested. But BE was out of the question. I didn't want to let my kid get hooked on a movie that is not much different than watching the ceiling fan, or the cats walk by. She was fascinated by those things, and I can replicate them all on my own.

Posted by: ktjrdn at Dec 8, 2005 2:33:41 PM

The more important question is what I did with the duck after it had been contaminated by its trip through the toilet.

Posted by: Julie at Dec 8, 2005 2:35:51 PM

I think I am nine, because the very sight of the tampon had me in hysterics and I actually laughed so hard I couldn't breathe when it "magically" expanded. Must show my husband and see if he has the slightest notion what it even is.

I have used Sesame Street, etc. as occasional entertainment, but I have to agree on the BE hate. Ugly toys being played with to awful music? Why? A funny Baby Mozart note--I was watching it with the Magpie some months ago (first and only time) and where the dragon comes out and opens his mouth and yells "BAAHHHH!" she freakin. LOST. IT. It's like the thing had punched her.

Posted by: AmyinMotown at Dec 8, 2005 2:47:05 PM

The flying tampon made me spew diet Dr. Pepper at my computer screen. I'm holding you responsible for any repairs necessitated by Baby Smackhead Music Festival.

Posted by: victoria at Dec 8, 2005 2:47:46 PM

"The more important question is what I did with the duck after it had been contaminated by its trip through the toilet."

I was assuming you gave it a second bath in the vodka (fodder for your video sequel, cheerily hosted by Pickles the Inebriated Satanic Duck Puppet).

Seriously, though, how did you get your devil duck to float? Ours is a pure novelty item and half-sinks whenever we put it in water. Also, I was waiting to watch a fresh tampon jump into the vodka bottle.

And I did not invite my two-year-old to watch the video with me because I am sure he would have enjoyed it too much.

Posted by: at Dec 8, 2005 2:54:22 PM

Oops, that comment above was me.

Really seriously, though, I happily and guiltlessly used the Baby Mozart DVD with my son for a period of time precisely BECAUSE it was so slow and laughably low-tech, with no advertising other than to flog the pictured toys. I believe it actually helped him get through a tough developmental phase (tough for us all) before he was willing or able to entertain himself.

But that was what worked for our family, in our circumstances, with our ultra-super-high-need baby.

I just want to say -- as I am guessing that this will become a long & heated comment thread with heaping helpings of defensiveness and hurt and self-righteousness, by turns -- that while I may feel a bit of envy for your TV-free lifestyle (not to mention your mad skilz with website design & content), it just wasn't something we could achieve here without sacrificing my sanity utterly, and (say it with me):

EVERY CHILD IS DIFFERENT, EVERY FAMILY IS DIFFERENT, AND WE MUST TRUST OURSELVES TO MAKE APPROPRIATE CHOICES FOR OUR OWN FAMILIES WITHOUT EITHER JUDGING OR FEELING THREATENED BY THOSE WHO MAKE DIFFERENT CHOICES.

[The only truly sick thing about your video, Julie, is that you probably could make some $ marketing that video to desperate parents just as the lethally saccharine-sweet Julie Aigner-Clark has done. You could be the anti-Julie!]

Posted by: Veronica at Dec 8, 2005 3:07:51 PM

Ok, that? Was very funny.

Posted by: cubbiegirl at Dec 8, 2005 3:08:44 PM

You are one sick chick, and I love that about you.

I don't know about babies, but it transfixed my cat. Until she lunged at my laptop monitor to try to catch the rubber duckie.

Posted by: Jenn at Dec 8, 2005 3:10:44 PM

Holy crap. That was freaking hilarious. Thanks for the laugh, Julie.

Posted by: Amanda at Dec 8, 2005 3:19:34 PM

LOVE THIS.

You are one sick woman, and your dedication to this little project makes me swoon.

You are an evil genius! Thank you.

Posted by: Sarah at Dec 8, 2005 3:23:08 PM

well, i am working on my phd and i am trying not to feel guilty for einsteining my baby while i try to get some work done. maybe i'll go console myself with some vodka.

it is disturbing to see how transfixed he gets by the teevee. a harbinger of things to come?

Posted by: boxing octopus at Dec 8, 2005 3:24:13 PM

I recommend a continuous video loop of the blood circling the shower drain in "Psycho," with a nice hypnotic Philip Glass soundtrack. Mesmerizing.

Posted by: Elizabeth at Dec 8, 2005 3:28:16 PM

Oh, and Julie? Absolutely hilarious. Once again, you have made my day. I'm thinking of leaving work early so I can film Pirate Ducks sailing the bounding main of the toilet, maybe to the tune of The Pirate Song. Aaarh!

Posted by: Elizabeth at Dec 8, 2005 3:34:04 PM

Boxing octopus! It's okay to Einstein your baby if at least one of you is getting smarter in the process!

Hoisting my bottle in your general direction.

Posted by: Julie at Dec 8, 2005 3:38:20 PM

Brillant.

Posted by: Bake Town at Dec 8, 2005 3:44:02 PM

Elizabeth, interesting you should mention Philip Glass. I ran across his name while looking for links on the Mozart effect. To wit:

"Even rats ran mazes faster and more accurately after hearing Mozart than after white noise or music by the minimalist composer Philip Glass." — from New Scientist, May 2005

Unfortunately, there's no data on how many rats in the experiment desperately longed for death after being trapped in a maze with only Glass's compositions to listen to. This phenomenon is known, of course...

...as the Baby Einstein on the Beach effect.

Posted by: Julie at Dec 8, 2005 3:44:08 PM

The flying tampon was hysterical. You are a genius. Do you think you could sell it to Disney?

Posted by: Bridget at Dec 8, 2005 3:55:12 PM

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