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05/19/2008
Logo no-go
Last week I was slicing a perfectly ripe avocado with a chef's knife and carelessly sliced my finger as well, a deep cut right next to the cuticle that bled like a guacamofo. Charlie, who had been patiently standing by in his tower awaiting his turn with the knife, was concerned. He followed me upstairs to help me tend my injury.
Cold water first, then soap and a good rinse. A glaze of Neosporin, and then an adhesive bandage. He watched it all with a grave expression. But his biggest concern, as it turned out, was not the blood or the pain. No, he had only one question: "What picture will your Band-Aid have on it?"
This is only relevant because it's the story I told the nurse on Friday as she was unwrapping a bandage after my blood draw. She laughed and told me that at her house, when she needs a Band-Aid, her only choices are SpongeBob and Dora the Explorer. We agreed that it hardly seemed fair that adults have so few options. Plain, we declared, was boring. And while sushi and bacon are a very good start, where are the vodka and Cheez-Its?
It wasn't until I made to pick up my handbag that I saw I had not, after all, been given a plain Caucasian-flesh-colored bandage. No, it was fancy all right. But no ninjas or Jesus for me. The crook of my elbow, the tiny scarred spot that has been the site of hundreds of needle sticks, had become prime advertising space:

Now, I'm as anti-genital-warts as the next girl, especially since I was diagnosed with HPV in college. It was devastating, and it brought to a grinding halt — or more accurately a grindless halt — my joyful spree as...oh, let's just say that in those days I was what you might call a friendly gal. The diagnosis, treatment, and subsequent flurry of frequent Pap smears ushered in an era of frigid celibacy so absolute that it took two years for my loins to return to serving temperature. As it turned out, I suffered no lasting physical damage, not from that STD, anyway, and no recurrence whatsoever. But the emotional repercussions were huge. So I'm all for the promiscuous application of a vaccine for human papillomavirus. But I'd rather say so with my mouth instead of my arm.
Years ago I was deeply impressed by what I found in my primary care doctor's office. It was papered with the usual informative posters: a colorful map of the human digestive tract, an architectural rendering of the fucked-up tangle of rubber bands that is the human ankle, a lurid touch-'n'-feel guide to communicable diseases of the skin and whatnot. But where there would usually be a big logo in the corner — "This scratch 'n' sniff poster brought to you by the makers of Monistat" — my doctor had conscientiously placed a plain white shipping label so that no manufacturer would benefit. "It's good information," she explained when I thanked her. "I just don't want anyone to try to shill to my patients."
Since then I've been perpetrating my own one-woman campaign of small-scale sabotage. When I'm in a doctor's office and I see a logo that's easily obscured, I do my best, my non-vandalizing best, to hide it. This might mean putting a Post-It note over the logo on a poster. It might mean turning the promotional stirrup covers inside out so that they no longer advertise an estrogen supplement but instead present a fleecy haven for a nervous woman's heels. It might mean, as it did on Friday, petulantly presenting myself to the office manager, presenting my elbow crook with a j'accuse-y flourish, and bleating, "I'm an advertisement! I don't want to be an advertisement!"
The office manager only laughed kind of nervously, as if she thought I was joking. I wasn't. The nurse thought to comfort me by assuring me that I'd only have to wear it for a few minutes — alas, not true, since my daily dose of Lovenox makes me bleed for much longer than the average pissy human billboard. I wore that fucker for hours.
I'm still irritated today. Screw the medico-adverto-adhesive-bandagerial complex. Next time I'm taking my own.
Posted by Julie at 12:02 PM in Notes from astride the stirrups | Permalink
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Comments (49)
I'm stunned! I didn't know you could get plasters in any colour other than Caucasian pink or blue for food-handlers! (Well, my kids are all grown up and presumably now buy their own plasters, and I'm allergic so I can only use the white tape. And anyway, I'm from the UK, where we tend to lag behind the US in these things.)
I love the idea of rashers of bacon! :-D Not so sure about Jesus, though. Can you also get Moses, or The Buddha or an Islamic symbol of some sort? If not, isn't it discrimination?
And I so agree with you about the advertising! No way would I wear an advert plaster! And for Genital Warts treatment? That's just wrong! Suppose people thought ..... :-/
I love Charlie's tower by the way! Great idea!
Posted by: Brooke's M-I-L at May 19, 2008 12:27:48 PM
What do you MEAN there are no good grown up bandages? Clearly you have not been visiting Archie McPhee enough - they have bandaids in the flavor of bacon, crime scene tape, ninjas, sushi, etc. I'd bring a bacon strip with you to the office next visit.
http://www.mcphee.com/categories/bandages.html
Posted by: Egg Donor at May 19, 2008 12:33:58 PM
I would have been just as pissed! For how much the medical field makes ($) they can't give you a plain bandaid?!
Posted by: Jessica at May 19, 2008 12:58:07 PM
I believe bandage manufacturers are allowed to choose what religions they want to create products to support...
That's a really obnoxious habit for a clinic to pick up. I'm glad you complained.
Posted by: Chrysoula at May 19, 2008 1:05:14 PM
Usually, whenever I look for a medicine to cure an embarrassing diseas, I stare at people's open cuts, and wait.
When me and my Honey were pregnant (okay, just one of us was pregnant), you couldn't avoid the cord-blood racket. It's insane. OBGYNs' offices are like NASCAR cars when it comes to this shit, this save-your-baby-if-you-can-afford-it shit.
Posted by: People in the Sun at May 19, 2008 1:13:22 PM
People in the Sun is (are?) right about the chord blood pitch, pretty horrifying. So is the bandage.
Posted by: Margaret at May 19, 2008 1:25:36 PM
I would actually like the long list of possible side effects added to each bandaid along with the logo if they're going to advertise medications on my arm. Nothing says, "use this drug" like "possible anal leakage."
Posted by: Mel at May 19, 2008 1:59:12 PM
I see a whole line of "fabulous" ART related bandages in your future . . . you'll make millions!
Posted by: GracieLi at May 19, 2008 2:10:38 PM
Although good in theory, we use a simple dining room chair for Malka to "help" with the cooking.
She's only fallen off once. ;)
Posted by: shelli at May 19, 2008 2:12:27 PM
I got a shot in the butt last week and had a bandaid applied where I couldn't see it. I promptly forgot about until my husband pointed out the brown billboard on the significant white space that is my ass. I was sporting a Gardicil bandaid too!
I don't think anyone saw it but I was certainly surprised. I would hope for Betty Poop.
Posted by: pictou at May 19, 2008 2:35:08 PM
It's kinda brilliant, really. but I wouldn't want to be a walking mini-billboard.
Posted by: Tamara Lischka at May 19, 2008 2:57:24 PM
I love you for siting the bacon bandages! Archie McPhee products are a staple in our household!!!!
Posted by: Brie at May 19, 2008 3:18:34 PM
Wow. 1) I love that you cover up all the advertising, and 2) I am appalled that someone put an ad on a bandaid!
Archie McPhee rules.
Though we go through a shocking number of Hello Kitty bandaids at our house.
Posted by: magpie at May 19, 2008 3:23:30 PM
Love your art.
Would you recommend the tower?
Do you think I could get the tower for less money if I let Gard.isil paint their logo on it?
Posted by: Alex at May 19, 2008 3:30:50 PM
Those Archie McPhee bandaids are fabulous! But the Gardasil one? Not so much. No one wants to be the unpaid poster girl.
Posted by: Amy at May 19, 2008 4:03:19 PM
Amusing, really.
Two weeks ago I sliced my index finger really good with the lid of a can of fruit cocktail(it was quite qruesome, as I watched it all happen in slow motion in front of my face). And wouldn't you know that my children had stolen all of the band-aids. My entire stash. Gone. Hubby went to the store to get more for me, and I was actually sad when he got home and I didn't have bandages with cartoon characters(I prefer Curious George or Spongebob, myself) and they were the normal, boring bandages.
When I was getting my weekly 17p injection during my last pregnancy, I had to get after my favorite nurse for daring to put a Dora the Explorer band-aid on my ass. I told her she could puy Superman, Daffy Duck and Wile E. Coyote anywhere on my butt that she pleased but that if she brought that bitch Dora near me again I was going to break her finger. She hates Dora too, so at least she knew where I was coming from.
Posted by: TheHMC at May 19, 2008 4:06:01 PM
Gardasilis really putting it out lately (I mean in advertising dollars). Did anybody notice that Dick Clark’s Rockin New Years Eve Show was also sponsored by Gardasil Human Papillomavirus Vaccine this year? I thought not. You were all out having a good time. I was probably the only person sad enough to be watching it.
Posted by: at May 19, 2008 5:27:00 PM
Gardasilis really putting it out lately (I mean in advertising dollars). Did anybody notice that Dick Clark’s Rockin New Years Eve Show was also sponsored by Gardasil Human Papillomavirus Vaccine this year? I thought not. You were all out having a good time. I was probably the only person sad enough to be watching it.
Posted by: Sophie at May 19, 2008 5:27:17 PM
Dear Julie,
I need to preface my note by saying that I have never commented before, yet am an faithful reader. So are other members of my family: one hipster husband who reads you for your extreme wittisism and one child who reads you just because.
I am trying. I am trying really hard to comb though all these invariably amusing narrative layers of irony, and reach the core of your conscientious objector's message. I am failing.
What is your objection to wearing the obnoxious intruder/masker? Is it the pre-emptive rejection of your right as a consumer to NOT wear your affiliations on your arm/lapel? Is it the notion that your participation is bloody involuntary? Is it the idea that your rights to speak or remain silent are being usurped by some binding evil conglomerate of band-aids?
You are awfully smart, and there must be an answer.
The above questions are not rhetorical. I am a mother of a 17 years old girl who may benefit from this vaccine. Any form of raising awareness of this silent, oh, ever so silent virus, will provide me with the comfort of mind that no band-aid politically-incorrect violation may compromise. My daughter is not even sexually active yet, but I would like to be able to contribute to a cause which may spare her unnecessary medical problems.
Please, enlighten us! Why is it wrong to put out a message about a vaccine which may save lives?
Posted by: tzena at May 19, 2008 6:20:17 PM
Tzena... I'm only speaking for myself here, but personally I think it's wrong for people to make you wear advertising.
A vaccine which may save lives, yes... but they aren't providing this vaccine out of the goodness of their hearts.
Advertising is EVERYWHERE. You can't escape it. And now it is on something as innocuous as a band-aid? There's just something very imposing about it.
Posted by: geena at May 19, 2008 6:44:50 PM
Just to add - if someone wants to advertise something in my antecubital space, they better darn well PAY me for it.
Posted by: geena at May 19, 2008 6:45:34 PM
As a doctor who owns what I have hitherto considered a rather hilarious Vi@gra stethoscope, perhaps I shouldn't comment...
Or mention all the pens, advertising anything from thrush treatment to the latest antihypertensive that I have kicking about...
J
Posted by: geohde at May 19, 2008 6:58:10 PM
Eeeeeeewwwwww! I would be tres pissed off if someone tried to use my body as advertising space - especially without asking or without payment - regardless of the drug in question.
I agree with Geena that they're hardly a not-for-profit who are out there trying to help people out of the goodness of their own hearts. (And don't get me started on the G-drug and its unknown long-term side effects).
On the band-aid side of things check out: http://www.medibadge.com/Bandages_C48.cfm
for everything from pirates to disney to beef to jesus band-aids!
Posted by: Emily at May 19, 2008 7:15:55 PM
Thanks for that post. I too am tired of advertising on every little thing, so much so that I'd rather opt for the plain bandaid than the one with SpongeBob or Mickey Mouse. Those are, after all, just a different kind of advertising.
Posted by: Janice at May 19, 2008 8:08:31 PM
I love Gardisil. My daughter will get it when she's old enough; if I had a son, he would get it too.
However, I hate medical advertising. I hate the very thought of it. I imagine, not to put thoughts in Julie's head or anything, that she would object just as violently if the band-aid was advertising Propecia or Zithromax or Yasmin or Lipitor or anything else.
Posted by: Kathryn at May 19, 2008 8:15:16 PM
It is so refreshing to walk into my family doctor's ad-free office. She took the lead in banning all pharma swag in her office building and affiliated hospital.
I hate pharmaceutical advertising to patients of any sort in the first place. It shouldn't be up to the patient to decide which prescription to take!
Posted by: Amy at May 19, 2008 8:16:20 PM
The advertising thing that bugs me about my OB's office is the overflowing pregnancy swag that is covered with formula ads. Now I know that not every mom wants, or can, breastfeed, but it seems to be a huge mixed message when the doctor is saying that "breast is best" but everything in the office has Enfamil plastered all over it. In the bag of crap given at my first visit there was even a breast feeding booklet...published by a formula company. The first few pages contained tons of advice on "what to do if it all goes terribly wrong and your breasts explode." What a wonderful thing to hand out to future mother's, especially those who are young and uninformed. I definitely wouldn't want to wear any advertising on my body, but I prefer having something on my body I can rip off than the subtle propaganda sort that was in that booklet.
Posted by: Chickenpig at May 19, 2008 8:41:48 PM
OMG. One year Viagra came out with very showy, very expensive large pens that they gave to all the doctors! None of the doc got the joke right away and we spent weeks with the giggles every time they whipped that lovely fat pen out of their pockets to write orders. Eventually the gig was up but before it was we had so much fun! Of course now those pens are nowhere to be seen, so obviously not all of the advertising gimmicks work out as the companies think they will.
Posted by: Melissia at May 19, 2008 9:03:52 PM
My hubby and I both work/worked in healthcare. He pointed that this bandage could possibly be considered a HIPPA violation IF you were made to wear the bandaid on over the location they gave you the Gardasil shot! :) Anyone want to try that case? :)
Posted by: Nearlydawn at May 19, 2008 11:39:45 PM
I buy some kid-size bandages. I have small fingers (and that's usually what I end up cutting) and they work better than the regular size ones. So I'll have Dora or, my favorite, Sesame Street, on me. I'm going to have to check out the Archie McPhee ones though, too fun!
Posted by: Teresa at May 19, 2008 11:42:12 PM
I was at the OB for my 36w visit today and noticed that the lap sheet I was given had ads on it. I don't remember the name of the brand that was being advertised, though, since it was my first "bad touch" visit and I don't remember much from that point on.
Posted by: Cammy at May 20, 2008 12:15:26 AM
I love swag. I don't care what it is but I love it, mostly because it is free and I can't complain if I can find a function for it.
My beef was with the lab at my OB. They had these horrible bandages that seemed to be coated with an acid or something. It would literally burn your skin! I literally had blisters after the first one and refused any more. Then I was told that it happened to a lot of people. The tech just asked me to remind her and she'd use the tape and cotton ball method.
There were LOTS of us with the tape and cotton ball. WHY on Earth would they keep trying to push these things on people???!!!
Posted by: beth at May 20, 2008 12:32:12 AM
I agree about the advertising. My clinic gets an endless number of reps for not only Gardasil [about which I have a number of reservations, but that's another topic] but home fetal heart dopplers, cord blood banks, etc. and they are less than friendly about demanding I leave their literature in prominent view, as if I was endorsing their product or service [which, in both cases, I don't] I am a fellow saboteur, btw.
Posted by: Antigonos at May 20, 2008 1:16:47 AM
Is no space sacred?!?! Even to pharmaceutical companies?!?!
Posted by: Jamie at May 20, 2008 7:46:37 AM
I, too, would have been offended by the forced advertising on my body!
But, it would be nice to have some creative bandaids (maybe with a certain celeb, so I could drool over it).
Posted by: Carrie at May 20, 2008 10:03:12 AM
OK -- I'm obviously in the minority here.
What's wrong with a doctor's office using free supplies? It saves them money and keeps their costs down.
It's only a bandaid for goodness sake -- it's not like somebody tattooed an advertisement on your skin!
Posted by: at May 20, 2008 10:50:40 AM
I did not intend to leave the above comment anonymously
Posted by: Kathy B. at May 20, 2008 10:51:50 AM
Can you do one for hemophilia? Got Clot NOT Hemophilia A?
Posted by: nycreb at May 20, 2008 12:24:57 PM
Isn't it funny? I have been reading this blog since my almost 3.5 yo was born, jubilating in your successes, mourning in your losses, and this is the first time I am posting a comment.
You go girl! I too refuse to be a walking ad. I actively resist attempts to bombard my life with more "buy-buy-buy" messages. What's wrong with it, some ask here? Don't you guys see anything wrong with buying people's minds, opinions? I, for one, refuse to be an advertising automaton --- ads in, money out.
Posted by: Kristina at May 20, 2008 1:05:03 PM
Pardon me for hijacking the comments section, but after reading some thoughtful questions about your blog post, I felt compelled to expand on my post. (I wish there was an edit comment feature.)
Advertisement is an art and science to manipulate peoples opinions. There is nothing wrong with the specific product. Don't know much about Gardisil, but having had bad pap smears before, I am glad it is around. My problem with advertising (besides the ugly visual clutter - ads on buses, those electic billboards, I could go on and on) is that it shortcuts the ability to think critically, to evaluate the options and come up with the best decision. It is especially scary when it comes to drugs. Suppose there are two drugs for the same condition, yet one is more expensive or has more side effects, yet has been more heavily advertised. Which do you think people would choose (on average)?
Posted by: Kristina at May 20, 2008 1:14:26 PM
kristina (above)- you are absolutely right. i have just such a drug being advertised extensively right now- Plavix. no better than aspirin and about a zillion times more expensive.
one of my teachers in med school used to say not to prescribe anything for five years just to make sure it won't be pulled off the market.
oh i have another one- Zelnorm- remember all the bare belly commercials? now it has been severely restricted in use because several people taking it for chronic constipation had cardiovascular "events".
i have a real problem with all the big pharma ads to the general public as well as physicians.especially so soon after getting fda approval.
ps julie glad everything is ok so far with you and #2!
Posted by: angela at May 20, 2008 1:41:46 PM
Hilarious!
Posted by: Louise at May 20, 2008 1:42:10 PM
My 4 year old came home from a playdate with a skinned knee sporting a VIAGRA band aid. We laughed for days and were quite sad when it fell off. Playdate dad is a Geriatric Urologist, I guess child is great advertising for Viagra's abilities!
Posted by: Shauna at May 20, 2008 2:34:25 PM
One of the families I babysit for have bacon band-aids. They also have matching bacon tape and a bacon wallet. I think I like the bacon wallet the best. You can also get neon colored bandaids.
Posted by: Carrie Jo at May 20, 2008 3:02:58 PM
keep up the good work and let us know what we can do to help the fight!.
Posted by: Grandma Pat at May 20, 2008 9:08:16 PM
Saw this in my wanderings of pharmacy blogs, and thought of you... :) http://www.pharmalot.com/2008/05/lovenox-scissors-for-people-with-thick-skin/
Posted by: just a pharm tech at May 20, 2008 10:17:01 PM
Hi Julie,
I too have been reading your blog for quite some time, and enjoy it immensely. I've never had anything useful to add, but now I do.
Check out the American Medical Student Association's PharmFREE campaign. They are encouraging future physicians to reject big pharma's attempt to woo them with free lunches and office swag. They do direct action events as well, and you can print out their PharmFREE stickers to cover up logos on posters,etc. in your doctor's office...or, on your arm, I suppose!
http://www.amsa.org/prof/BandW.doc
Posted by: FemmeRN2b at May 21, 2008 11:04:41 AM
Seriously, you are hilarious. While I did know that there were some more 'adult'/designer band aids out there (lips, sushi, some XXX ones I saw at a bachelorette party once - I am not quite sure what they thought we were going to do that would require bandages...), you really should come up with your own line.
Band-aids for infertiles. It would be a hit!
Posted by: Muse at May 21, 2008 2:48:29 PM
(delicate ones- cover your ears)
Those fuckers.
Not only do I object to the ever-creeping "Bladerunner-esque" plastering of any and all surfaces with adverts, but after my first horrified reading of the farcical "clinical trials" for that so-called HPV vaccine, seeing your ad-plaster just steams me no end.
Mind you, as another, ahem, "friendly" kinda gal who thinks my sex life is my own business, show me an effective scientifically proven vaccine for ANY STD and I'm ALL FOR IT.
But since the trials for that vaccine injected the young women with an ALUMINUM SOLUTION (that's a heavy metal that shows up in neuro plaques of Alzheimer patients for you readers at home) and THEN claimed their vaccine to be "benign" because the girls who got the vaccine showed about the same symptoms as those INJECTED WITH A HEAVY METAL SOLUTION...well, let's just say that's now the ONLY vaccine I will never EVER agree to allowing my future children to have.
And your doc who puts stickers over the ads--my new hero. Really.
Posted by: Susan at May 26, 2008 8:45:43 PM
